Photographed in black & white 4iE devices and several candid in-house shots. The 4iE is a smart heating thermostat that works with smartphones to give balanced, cost-effective and energy-efficient heating.

Addis Ababa, Ethiopia – In 2006 Coca-Cola unveiled its new global advertising campaign with the slogan, ‘Welcome to the Coke side of life’, in an effort to correct ‘misperceptions’ about the brand and to increase flagging sales. In Ethiopia we incorporated Ethiopian style, furniture, hairstyle, coffee beans and artefacts to proudly enhance the impact of Ethiopian culture. Our innovative thinking was welcomed by the client and the campaign was exceptionally well received by the people of Ethiopia. 

Volkswagen starts car assembly in Ethiopia, the third such country in Sub-Saharan Africa. This booklet was designed for a car dealer in Ethiopia where VW is the biggest selling non-Japanese car brand.